Entries Tagged 'Marketing' ↓

A better marketing strategy (or at least a start)

One of the major complaints that I have had - and I place most of the blame for it securely on my own shoulders - in my tenure as editor of The Dec Online is that it has not been well marketed to the Millikin community. I have always had great visions of what TDO could be, and unfortunately, I probably won’t get to see those through.

But I have been very fortunate to work with a new professor in our English department, Dr. Devon Fitzgerald, who specializes in new media and has had a number of great ideas for me. (Whoever takes over for me next semester will have a great person to help with making things work in much more useful ways. She’s a great technical advisor.)

When discussing the idea of getting the word out about TDO, she jumped to a medium that should have been obvious to me: Facebook. (I mean, really, college students use Facebook? Imagine.) So, at her very excellent suggestion, I started a page for The Dec Online on Facebook - if you’re an FB member, become a fan! We will hopefully be adding some more stuff over there and getting some discussions going about the functionality of the site and some possible ideas for how to make things better.

With any luck, this is a step toward getting the word out, and that, as they say, will make all the difference.